Monthly Archives: May 2013
Never a Dull Moment
There is always something when it comes to horses. When you hear someone describe a horse, 9 times out of 10 they will list all of the great things about the horse, and then there is a BUT… With Newton, … Continue reading
Saddle Fit Series – Tidbits
Don’t get me wrong, I’m glad I’ve taken on the saddle fit series challenge. I think it’s very valuable to know and share all of this information, which can make for happier riders and happier horses! It is, however, A … Continue reading
Tip of the Week
Tip of the Week: Create a vision of your ideal client and tailor your marketing materials and communications to that individual.
Tip of the Week
Tip of the Week: To attract new customers, make sure all of the links on your website work and that your social media, if you have it, is updated regularly. A non-functional website or stale social media is worse than … Continue reading
Marketing vs. Self-promotion
I thought it would be useful to write a post on marketing versus self-promotion because I often hear “self-promotion” used to negatively describe anyone trying to “promote” their training business. In the end, it all comes down to tact. Equine professionals must … Continue reading
Saddle Fit Series – The Basics
Saddle fit can be one of the most challenging obstacles we face as horse owners. It is both an art and a science, and if you talk to 7 saddle fitters and you will get 7 opinions. Not only does … Continue reading
Can I get a Longe Lesson – Please?!
When I decided to refocus my riding to dressage, I made a valiant effort to find someone to give me regular longe lessons. Shockingly, this was much more difficult than I had expected! I would hear things like, “you’ve been riding all … Continue reading
Managing Expectations
A colleague of mine used to love the phrase “managing expectations.” I’ve found this mindset has uses in many areas of our lives, especially when teaching and training. As riders, we must check our expectations at the door and “let … Continue reading
Fitness Friday
If you don’t currently exercise outside of riding, I highly recommend it. While I completely understand it is tough to imagine doing anything other than crash on the couch after a 12+ hour day, I’ve found that it has made … Continue reading
What To Do When Your Ride is a Bust
I hope you read this title, made a guffaw, and said, “What?! No ride is ever a bust!” And, honestly, I agree with you. No ride is ever a bust, and it is the difficult ones that often teach us … Continue reading