Author Archives: Essential Equestrian
The Loading Continues
I’m very excited to report that we made great progress with the butt-bar! Newton fully loaded successfully 3 times including closing the butt-bar, and he was able to load with my helper standing at the side of the trailer and … Continue reading
Horse Show Checklist!
Last weekend, a student and I went to watch the Waterloo Spring Classic dressage show. I am sure many of you feel the same when I say that there is nothing more motivating than going to a show and watching … Continue reading
Tip of the Week
Tip of the Week: Word-of-mouth marketing and referrals has always been one of, if not the, most effective marketing tool for businesses. Particularly in the age of social media, word-of-mouth recommendations have a reach that extends further than ever before. Develop … Continue reading
Posted in Marketing, Tip of the Week
Tagged Business, Facebook, Internet Marketing, Marketing, Marketing and Advertising, Social media, Twitter
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Progress!
This weekend, I went back to the proverbial drawing table with trailer loading. On Saturday, I gave it a go on my own. My approach was, if Newton is relaxed and respectful, so am I. If he gets rude, I … Continue reading
Never a Dull Moment
There is always something when it comes to horses. When you hear someone describe a horse, 9 times out of 10 they will list all of the great things about the horse, and then there is a BUT… With Newton, … Continue reading
Saddle Fit Series – Tidbits
Don’t get me wrong, I’m glad I’ve taken on the saddle fit series challenge. I think it’s very valuable to know and share all of this information, which can make for happier riders and happier horses! It is, however, A … Continue reading
Posted in Saddle Fitting
Tagged English saddle, equestrian, Horse, Marcel Toulouse, Saddle, saddle fitting, Toulouse
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Tip of the Week
Tip of the Week: Create a vision of your ideal client and tailor your marketing materials and communications to that individual.
Posted in Marketing, Tip of the Week
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Tip of the Week
Tip of the Week: To attract new customers, make sure all of the links on your website work and that your social media, if you have it, is updated regularly. A non-functional website or stale social media is worse than … Continue reading
Marketing vs. Self-promotion
I thought it would be useful to write a post on marketing versus self-promotion because I often hear “self-promotion” used to negatively describe anyone trying to “promote” their training business. In the end, it all comes down to tact. Equine professionals must … Continue reading
Posted in Marketing
Tagged Business, equestrian, Horse, horse training, Marketing, Promotion (marketing)
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Saddle Fit Series – The Basics
Saddle fit can be one of the most challenging obstacles we face as horse owners. It is both an art and a science, and if you talk to 7 saddle fitters and you will get 7 opinions. Not only does … Continue reading
Posted in Saddle Fitting
Tagged English saddle, equestrian, Horse, Saddle, Schleese Saddlery
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Essential Equestrian 